On the occasion of the 2019 graduates exhibition...
We were challenged to create a brand for said exhibition,
including the creation of a Corporate Identity and Corporate Design.
This project originated in the context of a course at Hochschule Mainz and this website is a showcase of our design draft called "HYPERRAUM".
A Modular Visual System
We created a modular system, one that could work both as a container and as a grid to fit all the work and content of the exhibition.
The 5 contained modules are rounded frames, the keyvisual, fonts, icons and emblems.
In doing so, we created a flexible system where the the identity works as a framework for the variety of content it needed to contain and adapt to.
Why call it Hyperraum?
Hyperraum (ger. Hyperspace) is definded as any theoretical or fictional space or dimension, thought of as affording preternatural or surreal experiences or capabilities.
Entering the exhibition one enters creativity as a spatial dimension where the processes and results are made available to experience.
The Keyvisual...
Is an abstract 3d Rendering that is meant to represent creativity as a spatial entity.
Click to see more about its Origin.
Theres more than a Poster
A plethora of different applications were made in the process...
Limited Edition Pack
We wanted to offer something more special than the usual merchandising.
A Limited Edition Pack inspired by Gameboy bundles, containing an Usb stick with artworks swell a shirt, stickers and the poster.